Key areas of expertise...
-
Oversees 360 marketing for brands including performance advertising, ensuring all campaigns run smoothly from strategy & planning to final execution & reporting.
-
Develops ad creatives for all brand awareness & marketing campaigns including static & video creatives.
-
Liaises with external agencies & creators for social content planning, influencer marketing & event planning.
-
Analyzes performance of all ads ensuring ROAS with a focus on testing creative efficiency & ensuring there is no creative fatigue.
-
Working knowledge of Ad Setup & Ad Manager Platforms.
I empathize & put myself in the shoes of the target audience & thus conceptualize & create relevant content that leaves a lasting impact on them.
Customers can spot an ad a mile away if not done right, hence I always analyze how people are consuming content through different channels & create custom solutions that best suits them.
Having worked with eCommerce startups & well established Omnichannel brands I possess a strong working knowledge conceptualizing & developing English & Arabic creatives for some of the largest fashion, home & lifestyle brands in the MENA region contributing to over 300M AED Annual Revenue.
Through brainstorming sessions with the team & other brand stakeholders we build creative solutions keeping in mind business goals & objectives.
I love producing beautiful content in collaboration with studios, freelance stylists, MUA's, photographers & videographers for eCommerce & campaign shoots.
In my previous roles I’ve managed all aspects of shoot planning & execution, talent booking, budgeting & content editing working closely with external agencies for deliverables.
I thrive off working with cross functional teams in a high energy environment, & manage project planning through roadmap planning & monitoring daily workflow for the team through project management tools like Asana, Teamwork & Trello.
• Agile Methodologies
• Product Roadmap Planning
• Defining User Stories
• Wireframing/Prototyping
• Product Design & Marketing